Secondary Research

Secondary Research

Secondary research- Research that's carried out from a different source.

Target audience- A specific segment of a mass audience that the product is aimed at.

Hybrid genre- The mixing of two or more genres.

Rock Sound Reader Profile

 

The audience is predominantly female (69%) aged at 15-24 (72%). Rock Sound's audience spend lots of time at live gigs and approximately £210 million is collectively spent on music and going to gigs. Readers are also very into fashion and collectively spend approximately £245 million on fashion. Rock Sound are influential to their target which is important because they have a teenage based audience so the target can learn from the magazine.

Kerrang Reader Profile

 

The audience is fairly equal with males at 59% and females at 41% mainly aged at 15-24 (69.5%). Kerrang's audience has 49.8% of it's audience at an ABC1 profile. Their interests would include buying music and going to live gigs and festivals. They would be interested in technology such as using Apple products and social networking sites such as Twitter and Youtube.

How will this research affect my ideas?

My Target Audience:

My target audience will be males aged 16-21 years old interested in the pop-punk genre. My audience will spend lots of their time listening to music and going to live gigs and festivals. They will be interested in social networking such as Twitter and YouTube and other technology such as Apple.

I am targeting this group as many other successful pop-punk style magazines target this group of people. This will help to give inspiration for the style and layout of my magazine and will help to make it appeal to my target audience and to make my own magazine successful.