Institutional Research

Institutional Research

Kerrang Magazine:

Publisher- Bauer Media

Other magazines they produce-

These have a range of different target audiences from 11 year old boys to 40 year old women. This shows that Bauer is a big institution that can take on a lot of different magazine genres and target a wide range of people.

http://www.bauermedia.co.uk/ -30/10/13 

NME:

Publisher- IPC Media

Other magazines they produce-

These brands are also aimed at a wide range of people. This also shows a wider range as with Bauer Media by owning lots of different magazines that target different demographics.

http://www.ipcmedia.com/ -30/10/13

How has this research affected my ideas?

This has affected my ideas as now I know for my magazine to be published by a bigger publishing house, I will need to try and make my music magazine more unique to the target audience and make it appeal to them.
The content of my magazine must appeal to the niche pop punk audience but also be different from other magazines on the market. The content will have to be tweaked and my research into my target audience has helped me to understand what they are appealed to and would go out of their way to buy. I will still have to use techniques from other magazines to give my own a more professional look and take ideas that follow the general conventions of music magazines.
My niche genre is more individual than other music magazines on the current market, this allows to fill a small gap in the big publishing houses. This helps for the publishing house to want to sell my magazine as it would also benefit them.
I will be able to take ideas from the magazines these publishing houses produce to make my magazine more professional. This will allow me to blend different ideas together to come out with one final end product. This will appeal to my target audience as I can look at different music magazines that have similar genres and tweak them to suit the pop punk genre with stock characters, locations and themes instead of basing my magazine entirely on another existing one.